Google Local on Mobile (& Web) – Pay to play

It start’s getting ridiculous, local search on mobile:

“Google recently released its quarterly earnings report. In that, it reported that aggregate paid clicks were up 18% year-over-year and 7% quarter-over-quarter. That’s up 30% year-over-year on Google sites and 9% year-over-year on network members’ sites. Aggregate CPCs were up 11% year-over-year and 4% quarter-over-quarter. CPC on Google sites was up 16% year-over-year.”

It’s all about the $$$ as always.
Milk it as long as you can.

P.S. In German Places, saw drops about ~50% for a BIG brand with 5+ locations in one city after the 3-packs.


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